As a kid growing up in the late 70's and early 80's this truck was burned into my memory. How could it not with the bold mucho macho decal packages and colors chosen by Jeep. The 10-4 package that came with the CB radio? Yeah, I was sold instantly even if I was only 10.

From 1976-1983 the "Honcho" trim package was offered on the J10 pickup. It consisted of bold striping and decals, and was offered with factory extras such as the Levi's interior or a roll bar. The content of the Honcho package varied from year to year, but "always included the wide-track look of the Cherokee Chief. 


The Honcho was one in a series of special decal packages offered for J-Series trucks in the mid to late 1970s, which included the 1977–1979 Golden Eagle and the 1978 "10-4" version which offered an optional Citizens' Band radio along with the decals. The Honcho package was only available on the sportside (stepside) and short bed trucks. Between 1980 and 1983, only 1,264 of the sportside versions were produced. 

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