The Jeep Wagoneer is the first luxury 4x4, sold and produced for Jeep by several automakers from 1962 to 1991. Marketed as a station wagon, the design became known as "sport utility vehicle" (SUV) when Jeep first used the term for the 1974 Cherokee version, the 4WD Wagoneer stayed in production for 29 model-years (1963–1991) with almost unchanged body-structure, making it the third longest-produced single generation car in U.S. automotive history.
Introduced in November 1962 for the 1963 model year as a successor to the Willys Jeep Station Wagon that had been built since the end of World War II, the Wagoneer pioneered the sport utility vehicle concept. Although sharing a pickup truck chassis (like its predecessor), the Wagoneer had a sophisticated station wagon body design, that was more carlike than any other 4x4 on the market.
What set the Wagoneer apart from other manufacturers was the luxury.