The Jeepster is an automobile originally produced by Willys-Overland Motors from 1948 to 1950. It was developed in hopes of filling a gap in the company's product line, crossing over from their "utilitarian" proto SUVs and trucks to the passenger automobile market. The basic model included numerous deluxe features and interior fittings in addition to a high level of standard equipment that cost extra on other automobiles. A total of almost 20,000 were manufactured.
After World War II, Jeep trademark owner, Willys, believed that the market for the military-type Jeep would be limited to farmers and foresters, therefore they began producing the "CJ" (or Civilian Jeep) to fill this growing segment. Willys began producing the Jeep Wagon and the Panel Utility in 1946, and the Jeep Truck in 1947.
Seeing a gap in their product lineup, Willys developed the Jeepster to crossover from their "utilitarian" trucks to the passenger automobile market. Willys-Overland lacked the machinery to form deep-drawn fenders or complicated shapes, so the vehicle had to use a simple and slab-sided design. Industrial designer Brooks Stevens styled a line of postwar vehicles for Willys using a common platform that included the Jeep pickup and station wagon, as well as a sporty two-door open car that he envisioned as a sports car for veterans of World War II.